WORKS / イソップ サムチョン店

WORKS / Aesop Samcheong

主要用途: 物販店舗

施工: YOUNGWOO ID. co,.ltd

クレジット: グラフィック:Aesop/照明:Ellie

所在・会場: 韓国, ソウル

延床面積: 41.2m2

設計期間: 2016.03-2016.09

施工期間: 2016.09-2016.10

写真: Jan Dee Kim





Principle use: SHOP

Production: YOUNGWOO ID. co,.ltd

Credit: Graphics: Aesop / Lightings: Ellie

Building site: Seoul, Korea

Total floor area: 41.2m2

Design period: 2016.03-2016.09

Construction period: 2016.09-2016.10

Photo: Jan Dee Kim


We performed the interior design for a one-story street-level store by Aesop, an Australian skin care brand, located next to Gyeongbokgung Palace, an area lined with galleries and shops in Seoul, Korea. The existing building, from which can be seen the exterior in every direction, is 5m wide by 7.5m deep, and features a ceiling representing a wooden trussed structure.

The building was repeatedly renovated and presented a variety of mismatched materials. We sought to mitigate this cacophony by applying a midnight blue color to the exterior and a warm white color to the interior, thus lending the whole space a sense of unity and brightness. Furthermore, we made all the fixtures of stainless steel or made them retract into the existing space by coordinating them in a simple manner using the same color as the exterior. We also combined sinks for consultations and a point-of-sale (POS) counter into one big table found at the center of the store. The sprawling network of pipes above the table provide the water supply and lighting for the sink area, and highlights the piece of furniture while beckoning clients inside the store through the store's big windows.

The subdued color scheme helps this store become a part of the cityscape, but also manages to make it stand out in its bustling surrounding environment. We sought to create a store design that condensed Aesop's brand image into a small space.