WORKS / Aesopニュウマン横浜店

WORKS / Aesop NEWoMan Yokohama

主要用途: 物販店舗



所在・会場: 神奈川 ニュウマン横浜店4F

延床面積: 106 m2

設計期間: 2019.1-2019.10

施工期間: 2019.11-2020.3

写真: Courtesy of Aesop, BUAISOU






Principle use: SHOP

Production: D.BRAIN, BUAISOU, Karimoku

Credit: Lighting design: BRANCH LIGHTING DESIGN

Site area: Kanagawa, NEWoMan Yokohama 4F

Total floor area: 106 m2

Design period: 2019.1-2019.10

Construction period: 2019.11-2020,3

Photo: Courtesy of Aesop, BUAISOU


The plan of interior and exterior of the NEWoMan Yokohama Store for Aesop, an Australian skin care brand. The selected site is an L-shaped space with a frontage 7.4m wide, and depth of 16m.

In view of Yokohama being the location, indigo dye was chosen to conjure up the image of the blue colour of the ocean. With the help of a collective called BUAISOU, a coloring of the wooden boards was finished with indigo dye (ai-some). Located in Kamiita town of Tokushima Prefecture, an area of Japan known for producing Awa indigo, BUAISOU does everything from indigo cultivation and creating dye to designing and making products. After experimenting with several tree species, maple was chosen due to its compatibility with indigo.

A wall consisting of a succession of indigo-dyed boards form a gentle curve like a ship’s hull, over the rough mortar floor. With Indigo there is a noticeable difference between the hues of blue obtained depending on the condition of the indigo on that day, creating a natural gradation along the wall. Moreover, the light coming through the two windows changing the appearance of the indigo dye moment by moment. The tube type shelf was created using indigo dyed aggregated natural wood corrugated into a wave form. The sink area and the island fixtures are finished in stainless steel, reflecting the color of the indigo.

Each indigo dyed board has a rusticity and boldness not seen in a uniform material. The design was intended to create a store space that creates a feeling of the human hand and the power of nature.