WORKS / Hirotaka 丸の内店

WORKS / Hirotaka Marunouchi

主要用途: 物販店舗


クレジット: 照明計画:BRANCH lighting design/店舗VMD計画:PALMETTO INOUE 井筒晶貴

所在・会場: 東京 丸の内パークビル

延床面積: 65m2

設計期間: 2019.3-2019.8

施工期間: 2019.8-2019.10

写真: 太田拓実





Principle use: SHOP

Production: D.BRAIN

Credit: Lighting design: BRANCH lighting design / Shop VMD design: PALMETTO INOUE Maki Izutsu

Building site: Marunouchi Park Building, Tokyo

Total floor area: 65m2

Design period: 2019.3-2019.8

Construction period: 2019.8-2019.10

Photo: Takumi Ota


Interior design for Marunouchi main store of the jewelry brand, Hirotaka. The 65 ㎡ of the store space, whose theme is “a night museum” with diverse beauty and charms of animals and plants, enables deployment of the various displays. In addition to its multi-functional space, it should be a place where visitors can experience the fun and surprising which inspire jewelry designs.

The column shape seen on the exterior walls of Marunouchi Park Building repeatedly appears inside the rectangular space whose ceiling is 4m-high, going beyond its inside scale and evoking a sense of outside. This space is likened as an inner court in the museum: the floor is made with charcoal mortar paved with Java pyroxene andesite like garden stones, the inside wall is texture-finished like an exterior wall, and the fixtures are made of black oxide coated steel, which changes the expression due to aging.
The mirrors attached to the column shapes on both sides reflect the showcase in the center, attracting viewers’ attention to the deep inside of the mirrors. The upper area of the showcase turns into a display space, where Hirotaka original airvases were exhibited for the shop opening.
The variety and size of showcases on the wall contributes to multiple displays, providing fun to discover jewelry as like treasure hunting.

In the entrance, the pendant illumination, which is reminiscent of the central part of a flower, an animal’s horn or an insect’s feeler stretches gracefully, welcoming visitors.
We aimed to create a space where visitors experience the Hirotaka world as through walking around the court and small chambers in a museum.