WORKS / BELAY (インテリアライフスタイルリビング 2017)

WORKS / BELAY (interiorlifestyle living 2017)

主要用途: 展示ブース

施工: イシマル

クレジット: ディレクション・グラフィック:cosmos

所在・会場: 東京ビッグサイト 西ホール アトリウム

延床面積: 18㎡

設計期間: 2017.08-11

施工期間: 2017.11.19

写真: healthy(巽陽介)


白色を基調とした空間の中で、塗料でありながらも剥がせるということを、正面に配した大きなビジュアルで示す。左右の壁面には、Clear GlossとClear Matの2種類のBELAYを木材、石材、金属といった素材に塗布したサンプルを展示し、透明で、素地の色味も変えない特性を伝える。また、中央の什器では、塗装のデモンストレーションを行う。

Principle use: DISPLAY BOOTH

Production: ISHIMARU

Credit: Direction・Graphics : cosmos

Building site: Tokyo Big Sight,West Hall Atrium

Design period: 2017.08-11

Construction period: 2017.11.19

Photo: healthy(Yosuke Tatsumi)


We designed the exhibition booth of paint manufacturer Washin Chemical Industry's new paint, BELAY, for the interiorlifestyle living design fair held at Tokyo Big Sight. The product can be easily applied over interior and furniture surfaces to protect them from dust and scratching, and can be peeled off with equal ease. Deliverables included a space showcasing these characteristics.
A large graphic facing the front of the white-based space is used to illustrate the product's properties as a peelable paint. The left and right walls act as a gallery of sample materials, including wood, stone and metal, painted with two types of BELAY finish: Clear Gloss and Clear Mat, which remain clear and do not alter the color of the substrate. Finally, the tables in the center of the space are used to demonstrate the application of the paint.
We envisioned an exhibition space where one can perceive the new possibilities of paint by experiencing BELAY as a peelable, easy-to-use protective film.