WORKS / パパブブレ ルミネエスト新宿店


主要用途: 物販店舗

施工: イシマル

所在・会場: 東京 新宿

延床面積: 13.67m2

設計期間: 2013.05-07

施工期間: 2013.07

写真: 太田拓実


JR新宿駅コンコース内の10㎡ほどの小さな区画にオープンした、スペイン発のアート・キャンディ・ショップ パパブブレの店舗内装計画。交通量の多さと、色とりどりのサインや小区画に軒を並べる店舗など、駅構内特有の環境の中で、存在を引き立たせ、ブランドイメージを容易に認識できるような店舗を求められた。

Principle use: Shop

Production: Ishimaru

Building site: Shinjyuku Tokyo

Total floor area: 13.67m2

Design period: 2013.05-07

Construction period: 2013.07

Photo: Takumi Ota


We performed the interior design for papabubble, a Spanish candy artisan, which opened a small art-candy-store on a tiny 10m2 lot inside the concourse of the JR Shinjuku station. The inside of a station, with a high traffic volume, colorful signs and rows of stores lined up on a tiny strip of real estate, etc., is a peculiar environment in which we were tasked to create a store that would not only stand out, but also allow the brand image to be easily recognizable.
Using the lot's lack of depth to our advantage, we planned to use the whole store as one big signboard by applying a large logotype over the entire back wall. Furthermore, we sought to set the space apart and direct clients to the storefront located at a traffic line junction by contrasting the black flooring, walls and ceiling against the white-based environment surrounding the premises. The wall serving as a wall-to-wall advertisement also functions as a merchandise display on which products are placed directly. Moreover, we inlaid the papabubble logotype into the checkout counter, taking after the idea of a candy that reveals the same pattern no matter where it is cut.
By thoroughly applying a sense of depth onto the elevated plane borne from the peculiar specifications of the lot during the planning stage, we sought to create a store serving simultaneously as a signboard and a display for merchandise.