TORAFU ARCHITECTS

The interior design plan for "ROTOTO STORE," the first flagship store of the sock brand ROTOTO from Nara. The shopping street in Hatagaya, where the site is located, is an attractive area that has been evolving into a spot where unique cafes, restaurants, and shops gather, blending the warmth of the old with new culture. To become a space truly rooted in the community, it was required to function not only as a retail shop. but also as a "place" where people naturally gather and interact.

For the L-shaped space (reminiscent of a sock), the front space serves as the sales area, while the back area functions as a multipurpose space, with a contrast in the space created by changing the floor color between the front and back. In the sales area, neutral fixtures and display tools were chosen to highlight ROTOTO ’s colorful socks. In the center of the sales area, we placed the "ROTOTO AA stools," redesigned exclusively for ROTOTO. With a distinctive rounded toe design like wearing socks, the stool has broad flexibility to be used as a chair during events while also functioning as a bench for trying on socks. The sock-shaped table features a smooth plaster-finished top and accommodates a variety of activities, including POS functions, product-rapping, tea time, and workshops. The pendant lighting above the table incorporates the background of ROTOTO 's manufacturing into the details using the metal plates, repurposed from the socks' manufacturing process. Two wall displays within the store function as a conceptual installation space to add decorative elements. This expresses the brand's backbone of fashion and culture.

We aimed to create a space where visitors can experience the fun of choosing ROTOTO socks by integrating the brand's identity throughout the entire space.