WORKS / エルメス 2020A/W ウィンドウディスプレイ 動物のパレード

WORKS / Hermès Autumn-Winter 2020 Window Display Animal’s parade

主要用途: ディスプレイデザイン

所在・会場: 全国16店舗

設計期間: 2020.7-2020.11

会期: 2020.11-2021.1

写真: Nacása& Partners Inc./ Courtesy of Hermès Japon

全国16店舗で展開する、エルメスのウィンドウディスプレイ。 「(外に向かう)人々の喜びや楽しさ」をテーマに、カラフルな動物たちが街中をパレードする祝祭感に満ちたストーリーを提案した。



Principle use: Display design

Building site: 16 locations nation-wide

Design period: 2020.7-2020.11

Duration: 2020.11-2021.1

Photo: Nacása& Partners Inc. / Courtesy of Hermès Japon

Hermès Window display deployed in 16 stores nationwide. Under the theme “joy and people having fun when they are out,” we proposed a festive filled story with colorful animals marching through the town in the parade.

Slightly deformed animals are reminiscent of origami folded in three-dimensions. The bright-colored punched carpets, the material used for the animals that is akin to felt, add a feeling of warmth. In the parade, personified animals such as a giraffe wearing a scarf on its neck, a penguin wearing shoes, and a gorilla wearing a hat, wear Hermès products and march through the town in a lively manner.
Back screens with the illustration of towns of world-famous cities in a single-color tone enhance the vivid colors of the animals and flags flying in the sky show off the fantastic and colorful parade atmosphere.

We aimed to design the window display with marching animals with a fun atmosphere, which gives people walking down the street joy and fun.