WORKS / エルメス丸の内店 リニューアルオープン ウィンドウディスプレイ

WORKS / Hermès Marunouchi Window Display for its Reopening

主要用途: ディスプレイデザイン

所在・会場: エルメス丸の内店

設計期間: 2020.4-2020.7

会期: 2020.08-2020.10

写真: Nacása& Partners Inc./ Courtesy of Hermès Japon




Principle use: Display design

Building site: Hermès Marunouchi

Design period: 2020.4-2020.7

Duration: 2020.08-2020.10

Photo: Nacása& Partners Inc. / Courtesy of Hermès Japon

The window display design for the reopening of Hermès Marunouchi. With the motif of a horse, the origin of the brand, the four colorful window displays celebrate the brilliant opening of the store.

The display design conveys a consecutive story of a vibrant horse, which is featured as a metaphor for people’s joy. A beautiful rainbow appearing in the sky after a long spell of rain. A building block horse that could not move for a long time slips out from there because of great joy, leaving behind a silhouette. The horse runs through the arc of the rainbow and lands in a flower field, leaving afterimages.
Upon arriving in the field, the horse wrapped with flowers, becomes a horse of great beauty.
The story that the captured horse slips out and is reborn with a new look symbolizes the openness and a positive attitude of people.
The horse and flower-shaped stratiform of color acrylic produce many colors and reflect color shadows at the same time. The rainbow made with neon tubes and products marching like they are dancing provide a radiant feeling after the rain and a bright atmosphere celebrating the reopening.

We aimed to create windows that enable people to feel joy and fun when stepping forward, leaving their willingness to the horse.