TORAFU ARCHITECTS

For the German shoe brand BIRKENSTOCK, founded 251 years ago, we planned the interior of their fourth directly managed street-level store located in Japan, open for a limited period of one year. Situated in the Kawaramachi district, the site occupies a traditional Kyoto townhouse (Kyo-machiya) along the bustling Shijo Street, with a narrow 3.8-meter-wide façade and a deep 24-meter layout. Given its distinctive location, a design reflecting both the historical streetscape and the brand’s long-standing tradition was sought.

A striking blue signage in the brand’s signature color, accentuated by LED neon tubing, forms a gateway-like façade that captivates passersby amidst the lively cityscape. Upon entry, an expansive double-height ceiling and the deep, elongated layout typical of Kyo-machiya architecture welcome visitors. Greenery and neon wall signage contrast with the rugged, exposed structural elements, creating a dynamic interplay between old and new. Solid wood pedestals, which also function as seating, are paired with a one-of-a-kind antique rug, adding a bold yet tranquil, warm character to the space. The original curved marks left after removing the existing flooring were intentionally preserved and incorporated into the layout, resem-bling a Japanese dry landscape garden, karesansui.
Further inside, the checkout counter with suede leather laid on top is set against the virgin cork wall, the primary material for BIRKENSTOCK’s signature footbeds. In front of the counter, a solid wood bench, minimally processed and elevated on slender blue legs, symbolizes the brand’s craftsmanship while creating a resting area reminiscent of an "inner courtyard." Additionally, a custom-made table lamp with a sculptural presence enhances the counter area, exuding a sense of material integrity and volume. At the deepest section of the store, a dedicated space for foot care products and collaboration shoes unfolds, featuring a logo-emblazoned backdrop and a seating arrangement with wooden benches encircling a central planter.

The design leverages BIRKENSTOCK’s heritage of craftsmanship and material excellence while making full use of the depth and character of Kyoto’s traditional Kyo-machiya architecture.