WORKS / ボンポワン ドールハウス

WORKS / Bonpoint dollhouse

主要用途: 展示会場構成

施工: E&Y

所在・会場: 伊勢丹新宿店本館6階ウエストパーク/ザ・ステージ#6

設計期間: 2015.07-08

施工期間: 2015.09.09

会期: 2015.09.09-2015.09.15

写真: 太田拓実



Principle use: EXHIBITION SITE

Production: E&Y

Building site: ISETAN SHINJUKU 6F "West Park / The Stage#6"

Design period: 2015.07-08

Construction period: 2015.09.09

Duration: 2015.09.09-2015.09.15

Photo: Takumi Ota


We designed a display fixture for a travelling pop-up store by Bonpoint, a French brand of clothes for children.
The house-shaped fixture can be opened down the middle to become a display resembling a dollhouse and can be closed when being transported. When placed on display, children clothes and small objects reveal a tiny and pretty world inside the house.
Since the pop-up store will be travelling through various locations, we sought to make this dollhouse into a permanent symbol of the brand.