WORKS / おはよう!ほっかいどう!Good Morning Table 横浜高島屋店

WORKS / Good Morning Table Yokohama

主要用途: 物販店舗

施工: イシマル

クレジット: ブランディング・グラフィック/THAT’S ALL RIGHT/照明計画:遠藤照明 /イラストレーター:mimoe

所在・会場: 神奈川 横浜

敷地面積: 86m2

設計期間: 2019.06-2019.10

施工期間: 2019.10-2019.11

写真: 長谷川健太


横浜高島屋の地下一階にオープンした「おはよう!ほっかいどう!Good Morning Table」の内装計画。 “元気な朝の北海道”をテーマに、北海道産の新鮮な素材を生かしたオリジナルスイーツを提供するブランドの、本店(大阪店)に続く2号店を手掛けた。同店は関東初出店となり、横浜駅コンコースに繋がる、人通りの多い増設エリアに位置する。



Principle use: SHOP

Production: ISHIMARU

Credit: Branding・Graphic:THAT’S ALL RIGHT/Lightings: ENDO lightings /Illurtration:mimoe

Site area: Yokohama, Kanagawa

Total floor area: 86m2

Design period: 2019.06-2019.10

Construction period: 2019.10-2019.11

Photo: Kenta Hasegawa


The interior design plan for “Ohayo! Hokkaido! Good Morning Table” opening on the B1 floor of Yokohama Takashimaya. Following the interior plan for the main store (Osaka store), we proposed a plan for a second store of the brand, which sells the original sweets made of fresh ingredients from Hokkaido under the theme “a refreshing morning in Hokkaido”. The store is the first one in the Kanto area, located in the area expanded to connect with the busy concourse in Yokohama Station.

It was needed to secure the evacuation route in the center of the store, so the seating area was arranged to face the kitchen, the product display counter, and the POS counter across the route. The store space is likened to specific detailed cabins; the evacuation route resembles a street, the brick counter, the facade opening like the windows and eaves attached to the window sash. People can recognize the products in the environment with lots of informational signs, with the product photos and illustrations in the frame.

We aimed to create a shop, reminiscent of ordinary scenes in countryside; cabins in farms where farmers work, and the market selling areas are adjacent to kitchens, and the milk stands.