TORAFU ARCHITECTS

The interior design plan for “Ohayo! Hokkaido! Good Morning Table” opening on the B1 floor of Yokohama Takashimaya. Following the interior plan for the main store (Osaka store), we proposed a plan for a second store of the brand, which sells the original sweets made of fresh ingredients from Hokkaido under the theme “a refreshing morning in Hokkaido”. The store is the first one in the Kanto area, located in the area expanded to connect with the busy concourse in Yokohama Station.

It was needed to secure the evacuation route in the center of the store, so the seating area was arranged to face the kitchen, the product display counter, and the POS counter across the route. The store space is likened to specific detailed cabins; the evacuation route resembles a street, the brick counter, the facade opening like the windows and eaves attached to the window sash. People can recognize the products in the environment with lots of informational signs, with the product photos and illustrations in the frame.

We aimed to create a shop, reminiscent of ordinary scenes in countryside; cabins in farms where farmers work, and the market selling areas are adjacent to kitchens, and the milk stands.