主要用途: 物販店舗

設備設計: On&Off(照明)

施工: イシマル/三保谷硝子店

クレジット: サイン: 山野英之グラフィックデザイン

所在・会場: 東京 原宿

延床面積: 64.4m2

設計期間: 2008.03-06

施工期間: 2008.06

写真: 阿野太一/佐藤周哉




Principle use: SHOP

Facility design: On&Off (Lightings)

Production: ISHIMARU

Credit: Sign: Hideyuki Yamano Graphic Design

Building site: Harajuku Tokyo

Total floor area: 64.4m2

Design period: 2008.03-06

Construction period: 2008.06

Photo: Daici Ano / Shuya Sato

On The Cat Street of Harajuku opened Gregory’s first free-standing store which deals in backpacks and all. The building located at a peculiar corner of Y-intersection, the first floor displays casual merchandize and the second floor displays professional mountain climbing gear. Since the existing building is taper shaped, we had to take a crack at exhibiting a variety of products while giving adequate space for stock items in the limited site area. What we had in mind was a ragged mountain, a dense forest and an Alpine hut to rest in, all of which Gregory backpacks have been utilized in.

We set the hut in the existing blow-by. A part of the hut is sliced by the glass wall of the entrance. The sliced interior of the hut functions as the front display of the store. When going into the saleroom, customers will feel as if they were exiting the hut, and they will see the display shelves all over the wall with a whole lineup of Gregory products. Partition boards shaped as bare rock surface make continuous scenery of a valley with reflections made by the mirrors on both sides of the saleroom. Backpacks between the partition boards remind customers of a scene of rock climbing. Stock products can be placed behind the products that are displayed in front.

Passing through mirrored images of cherry trees and orange trees and walking up the exterior stairs, customers will feel as if they were entering the woods and will be led to the second floor where they sell gear for professional climbers. When they open the entrance door, they see the roof of the hut and the ragged display shelves stretching from the ground floor. These shelves provide a sense of consistency to the separated first and second floor.

The exterior walls that look like carved out rocks function as a symbol of Gregory store. The walls are sprayed with the coating compositions that consist of attention-seeking material usually used for asphalt roads, so that their surface shines like a crystal of a certain mineral when hit by a ray of sunlight.