WORKS / エルメス 2020A/W ウィンドウディスプレイ 虹の公園

WORKS / Hermès Autumn-Winter 2020 Window Display Rainbow Park

主要用途: ディスプレイデザイン

所在・会場: 全国12店舗

設計期間: 2020.7-2020.11

会期: 2020.11-2021.1

写真: Nacása& Partners Inc./ Courtesy of Hermès Japon

全国12店舗で展開する、エルメスのウィンドウディスプレイ。 「外に向かう人々の喜びや楽しさ」をテーマに、冬の公園を舞台に色鮮やかな虹が遊具や木々の間を巡るストーリーを提案した。



Principle use: Display design

Building site: 12 locations nation-wide

Design period: 2020.7-2020.11

Duration: 2020.11-2021.1

Photo: Nacása& Partners Inc. / Courtesy of Hermès Japon

Hermès Window display deployed in 12 stores nationwide. Under the theme “joy and people having fun when they are out”, we proposed a colorful rainbow story that flows through playground equipment and trees in the winter park.

The rainbows made of existent flat tubes slide through the play equipment and trees, twist, and form sleek carves. They move around freely to be slope of slides and go over the sky. The play equipment and trees display soft lines akin to freehand drawing along with the rainbow moving around freely. On the rainbows, the products bouncing, and the light bulbs, which make people think of riding a trolley, provide a bright atmosphere to the windows. The back scenes of each window have red, yellow, green, and blue gradation to add an expressive impression. The white gradation on the back scenes and play equipment and trees expresses snow falling down and piling up.

We aimed to design the vivid rainbow moving around freely in the town to brighten up people’s days even in the cold of winter.