WORKS / エルメス 2014S/S スイムウェアコレクション ウィンドウディスプレイ

WORKS / Hermès 2014S/S Swimwear Collection Window Display

主要用途: ディスプレイデザイン

所在・会場: 東京、横浜、大阪、博多 全7店舗にて

会期: 2014.04-2014.06

写真: Nacása& Partners Inc./ Courtesy of Hermès Japon

エルメスの全国7店舗で展開する、スイムウェアをフィーチャーしたウィンドウディスプレイ。 思わずスイムウェアを着たくなる魅力的な夏のワンシーンとして、プールサイドでのひと時にフォーカスしウィンドウの空間演出を行った。




Principle use: DISPLAY DESIGN

Building site: Tokyo, Yokohama, Osaka, Hakata 7 stores in total

Duration: 2014.04-2014.06

Photo: Nacása& Partners Inc./ Courtesy of Hermès Japon

We created a window display to be deployed at seven locations nation-wide featuring swimwear by Hermès.
We created a window dressing representing an inviting summer scene that makes one want to spontaneously jump into a swimsuit while enjoying a moment by the poolside.

The neatly aligned lines of tiles begin to distort inside the pool, as if having been set free, thus creating the illusion of being underwater. The metal ladder on the side of the pool also appears to have relinquished its physical properties as it begins to ondulate under the surface. Under Hermès' theme for the year 2014: "Métamorphose," the phenomenon of pool side "metamorphosis" brings to life those moments spent elegantly by the pool with a touch of mystery.

This theme is intended to make us take notice once more of the magic and miracles hiding in our daily lives and which we tend to overlook. While forming an extension of everyday life, this slightly distorted, but wonderful world helps cast a mystical look on otherwise ordinary sights. We sought to showcase the beauty, elegance and refinement of Hermès' swimwear within the view of the world put forward by this year's theme "Métamorphose."