WORKS / Hirotaka 表参道ヒルズ店

WORKS / Hirotaka Omotesando Hills

主要用途: 物販店舗



所在・会場: 東京 表参道

延床面積: 75.15m2

設計期間: 2021.8-2022.2

施工期間: 2022.2-2022.3

写真: 太田拓実


ジュエリーブランド「Hirotaka(ヒロタカ)」の旗艦店、表参道ヒルズ店の内装計画。 表参道ヒルズの既存店舗からリニューアルし、フロア面積は約2倍に拡張されている。3.5mほどの限られた間口と、L字型に奥まっている区画の特徴から、より店内の奥へと引き込むような店舗空間が求められた。

異素材を積み重ねるようにして作った什器が林立する店内空間は、彫刻の並ぶブランクーシのアトリエを思わせる。什器に仕込んだ間接照明も、全8種類の樹種が持つそれぞれ異なる色合いや表情を引き立てる。入口近くの什器の積み上げられた集成材の天板と円錐の上には、アンバランスにガラスケースを載せ、その中には樹木のこぶをジュエリーの飾り台として用いた。店内中央では、背の高いものや足が短いもの、中くらいのものなど、個性的な什器が点在し自由な動線と回遊性をもたらす。 無機質な印象の既存空間に対し、角に丸みを持たせたり、角度を振った構成を採用することで、有機的で動きのある店舗空間を生み出した。また、ミラーの位置は角度を絶妙に調整することにより、空間に広がりを持たせ、試着する人同士の視線が合わないように配慮している。


Principle use: SHOP

Production: D.BRAIN

Credit: Lighting design: BRANCH LIGHTING DESIGN

Building site: Omotesando, Tokyo

Total floor area: 75.15m2

Design period: 2021.8-2022.2

Construction period: 2022.2-2022.3

Photo: Takumi Ota


Interior design for OMOTESANDO HILLS’s flagship store of the jewelry brand, Hirotaka. We renovated the existing store located in OMOTESANDO HILLS and extended the floor area to double of what it was. Due to the frontage’s limited size, approximately 3.5m, and characteristics of the L-shaped deep-set shop area, the store was required to welcome people to the rear of the store.

The interior space, which has fixtures made with various stacked materials, is reminiscent of Brâncuşi's atelier with sculptures. The indirect lighting installed in the fixtures also enhances the different shades and expressions of all eight types of trees. The fixture was made with a top plate and a laminated coat piece of lumber near the entrance. A glass case is located on the fixture in a unique balanced state, where a tree hump works as a jewelry stand. In the center of the store, unique furniture such as tall pieces, short-legged pieces, and medium-sized pieces are dotted around to provide flow and smooth traffic. In contrast to the existing space that had an inorganic impression, the rounded corners and the angled structure generates an organic and dynamic store space. In addition, deep consideration of the mirror positioning by adjusting their angles contribute to space expansion and comfortability, which helps to avoid matching the eyes of people trying on their accessories.

The fixtures made by stacking three-dimensional objects with simple geometric shapes such as circles and straight lines give each of them a sense of personality and individuality, giving the space dynamic impression as if the fixtures were about to start moving.