TORAFU ARCHITECTS

Following the interior plan for the Marunouchi main store and the Tamagawa Takashimaya S/C store for the jewelry brand “Hirotaka”, we proposed the interior plan of the Tokyo Midtown store for the brand. The store is in the neighborhood to the right of the Aesop store designed by TORAFU back in 2015. The site, which is parallel to the aisle, is an elongated rectangular space with a storefront of 12 meters and a depth of 2 meters.

To take advantage of the unique shape of this site, we are trying to impose a great impression on the people passing through the aisle with the two overlapping layers structure as the façade surface and the wall surface inside the store. Based on the inspiration from Hirotaka's geometric jewelry design, the glass windows divided into circular frames are located on the long façade facing the aisle and the back wall of the store has a series of frames with large triangles with indirect lighting. When viewed from outside the store, the overlapping two layers change their expressions by reflecting the greenery of the outdoor plaza and the sunlight shining through the common area. The pendant lamp hung above the POS counter is a custom-made item. The spinning brass lump attracts people’s attention inside and outside the store. The glossy floor reflecting the surroundings is covered with white epoxy resin. It brightens the store's interior further and creates a contrast with the flooring material in common areas. The ceiling left as a skeleton provides a feeling of openness in height. The repeated reflections in the store created on the mirror covering the sidewall make space feel wider.

We positively took the limited depth as an advantage of the site and sought a way to make an expansive feeling inside and outside the store. We aimed to create a store that is a condensed world of Hirotaka, which is reminiscent of jewelry in Tokyo Midtown.