TORAFU ARCHITECTS

Following the interior plan for the Marunouchi main store of the jewelry brand “Hirotaka,” we proposed the interior plan of the Tamagawa Takashimaya S.C store of the brand. While enhancing the organic connection and continuity, and harmonization between nature and art, the interior design needed to focus on customer flow and environmental production even in the tenant area, which has been developed based on the flow of customers.

The rectangular space with a frontage of 5 meters and a depth of 10 meters is distinctive with the full-open back window view of the ivy draped building standing across the street. The walls and mirrors curve in gentle angles, and the fixtures at an angle provide the feeling of depth of space and guide the flow of customers around the store. The indirect lighting gives a feeling of depth to the height too by coving some parts of the ceiling and highlighting its combination of curves and straight lines expressing Hirotaka’s brand image.
Materials with textured surfaces such as OSB (Oriented Strand Board) which have been used for the fixtures finish, and copper plate mounted on the wall, add warmth to the interior. The quiet tone of the background contrasting with the bright communal area highlights the jewelry. Coconut palm flooring at the front side of the store gives a warm welcome to customers, and the linoleum paved window side flooring which sunlight pours onto contributes to a bright window side.

A variety of shapes and the materials within the space dotted around make clients feel joy associated with the combination jewelry of Hirotaka.