WORKS / Magic Store表参道

WORKS / Magic Store

主要用途: ショップ

設備設計: Maxray(照明)

施工: イシマル

クレジット: 企画・プロデュース: 博報堂ブランドデザイン/プロジェクトマネージメント: FCIデザインアンドマネジメン

所在・会場: 東京 表参道

延床面積: 32.6m2

設計期間: 2011.08-09

施工期間: 2011.09-10

写真: 阿野太一


東京・表参道にオープンした、コンタクトレンズ総合メーカー、メニコンの新商品 "Magic" のためのコンセプトストア内装計画。" Magic "はメニコン独自の「フラットパック技術」によって、世界最薄(1mm)という、従来のコンタクトレンズとは大きく異なるパッケージを採用している。



Facility design: Maxray (Lightings)

Production: Ishimaru

Credit: Produce: Hakuhodo Brand Design / Project management: FCI Design and Management

Building site: Omotesando Tokyo

Total floor area: 32.6m2

Design period: 2011.08-09

Construction period: 2011.09-10

Photo: Daici Ano


We designed the interior of a concept store that opened in Omotesando, Tokyo featuring Menicon’s new line of contact lenses; Magic. Using the comprehensive contact lens manufacturer’s unique Flat Packaging Technology—said to be the world’s thinnest (1mm)—Magic represents a major departure from conventional contact lens packaging.

We proposed a ribbed display wall where the thin and compact packages can be shelved on any part of it. The wall, which wraps the interior of the store smoothly, has extrusions and depressions matching the size of these packages—like a white canvass on which to display products freely. By filling the whole display wall with Magic casings, the store is made to look like one big showcase room that faces the street. Moreover, the wall’s irregular surface create a variety of expressions of light and shadows and the plants set into the ceiling give the impression the store has been turned upside-down.

We aimed to create a showcase-like space that gives off a feeling of novelty every time one looks at the ever-expanding color variation of packages on display.