TORAFU ARCHITECTS

The interior design for minä perhonen neutraali, the new direct managed store of the fashion brand, minä perhonen, which has opened in Daikanyama Hillside Terrace, Tokyo. The site of the store is a rectangular space with a frontage of 5.4 meters and a depth of 10.8 meters, facing the neighbor's yard and green. The store, whose name “neutraali” means “neutral” in Finnish, sells simple items that have been carefully selected to match the collection items. Those simple items are designed from the “neutral” aspect of minä perhonen.

The garden seen from the window is reminiscent of a forest. The small cabin covered with old teakwood is installed in the store to extend the scene of the forest. The sales floor surrounds the cabin equipped with various functions such as inventory shelves, a shop counter, and fitting rooms. The mirror on the forefront wall and one on the rear wall in the store reflect the store scene to make an illusion of a large egg-shaped cabin standing at the center of the store. The curves, drawn by old teakwood and the lines of the hanger pipes giving a floating impression, casually invite visitors to the rear of the store. The color tones are kept quiet to highlight colors of items by dying the existing floor gray and the walls white.

For this site, we aimed to create a space where the cabin, the yard, and the mirrors make the border between inside and outside vague and let visitors feel the depth and extent of space.