WORKS / my panda 池袋パルコ店

WORKS / my panda Ikebukuro PARCO

主要用途: 物販店舗

施工: 滝新

クレジット: グラフィック:れもんらいふ 千原徹也/植栽:Jungle Collection

所在・会場: 東京 池袋パルコ 1F

延床面積: 36.58m2

設計期間: 2013.01-02

施工期間: 2013.02

写真: 太田拓実


“ツートーン”をテーマにしたファッションブランド『my panda』池袋パルコ店の内装計画。一号店の渋谷パルコ店に続き2店舗目となる今回も、新ブランドであるため認知度の向上と、期間限定ショップのため今後も活用できるような什器であることが求められた。





Principle use: SHOP

Credit: Graphic design: lemonlife & co. / Plants: Jungle Collection

Building site: Parco 1F, Ikebukuro, Tokyo

Total floor area: 36.58㎡

Design period: 2013.01-02

Construction period: 2013.02

Photo: Takumi Ota


We performed the interior design for the Ikebukuro Parco store of the new fashion brand “my panda” centered on a “two-tones” theme. Being the second store to open after the first Shibuya Parco store, we were tasked with improving brand awareness while providing furniture and fixtures for a limited-time only shop that could be put to contribution in future iterations.

Since the location is next to the 1st floor entrance to Parco’s main building which is directly linked to the East exit of the JR Ikebukuro station, we thought of appealing to commuters by two-tone painting the walls blue and white to tighten the space and by placing the giant panda logo around a pillar as in the Shibuya store.

A semicircular shape was cut out from the legs of the birch plywood furniture and fixtures, such as hanger racks, tables and mirrors, and only the lower parts were painted in black to give it the cuteness factor associated with animals by making it look like a panda.

The dimensions of the knock-down furniture and fixtures were established so that they may all fit in the company car in anticipation of a temporary installation at a different location and so that they may be easily assembled and disassembled by the female staff.

By designing furniture and fixtures in continuity with the brand concept, we strived to create a limited-time only shop with a consistent world view.