TORAFU ARCHITECTS

The interior design for a sports brand facility relocating to Tokyo Midtown in Roppongi. For the 10th floor of the existing head office, which we planned in 2017, we have integrated functions that had been dispersed in various locations around Tokyo, establishing a new facility. These functions include showrooms for the press, and a studio for entertaining guests such as influencers, and a multipurpose activity space. In an office building made for working, we were tasked to plan a space realizing the image of the company brand, while accepting various usages and changes.

Passing through the lobby where the black space highlights the most recent products, you will find a products showroom that is reminiscent of a gallery, and that has the graphics and identity of a sports brand. Visitors are gravitated toward the central round table with stepped benches arrangement which is reminiscent of a stadium, and welcomed by 3200φ LED lighting panels. Along the window side, the products are lined up against a backing of corrugated FRP that draws the outside light to pass through. The bow-shaped fixtures using the expanded metal which both displays and conceals the products provide a changeable layout according to the event etc. For zoning of the space, we used wood flooring reminiscent of a gymnasium, and cork flooring made from the company’s recycled materials.

In the activity space for yoga and dance, we aimed to create a sense of openness where people act freely, with the view from the window as the background. A 14m long mirror reflects the wide flooring and skeleton ceiling. Three shower rooms for up to forty people are installed in the space behind the mirror, and lighting and soft colors create a sense of comfort.

The short flow from the EV hall to the Studio enables accessibility and privacy to keep guests out of sight. Working through the lobby with neon art we encounter the open space full of natural light. Original speakers, a DJ booth, and plants surround the unique sofa set. On the plaster-like wall side, we installed a fitting room, a craft space, a podcast recording booth, and by the window a built-in bench with a bookshelf and a raised floor area. Deploying various elements in a collaging style, we planned a comfortable space like a living room and a generous space that accepts many types of activities.

Even though the facility is in an office building environment, we aimed to create a place where guests can discover new things every time they visit and spend a special time.