主要用途: 物販店舗

施工: クリキンディ


所在・会場: 名古屋PARCO, 愛知

延床面積: 186.25m2

設計期間: 2021.9-2022.3

施工期間: 2022.3-2022.4

写真: 阿野太一





Principle use: SHOP

Production: kurikindi

Credit: Lighting design: BRANCH LIGHTING DESIGN / Sound design and production: WHITELIGHT SOUNDSYSTEM

Building site: NAGOYA PARCO, Aichi

Total floor area: 186.25m2

Design period: 2021.9-2022.3

Construction period: 2022.3-2022.4

Photo: Daici Ano


NUBIAN, a multi-brand store that fuses domestic and overseas fashion and street culture to bring forth new trends. Following the establishment of the Harajuku store and Shibuya PARCO store, we worked on the interior of the NAGOYA PARCO store, which will be the first store opening within a local city. For this project, the site has an approximate area size of 180 m2 with two facades facing the aisle on the shopping mall's first floor and the main street outside the mall.

On the facade on the aisle side of the mall, the walls where the brand logo floats, and the ceiling are unified in black. The view from the inside aisle of the mall into the store with a high ceiling, which is widely opened to the outside, is intentionally narrowed to create a significant experience for visitors from the building to enter the store. Going through the black facade, visitors encounter a bright wide space with the backdrop of the white and silver of the skeleton ceiling. We left the existing aged pillars and floors as a reminder of the existing architecture. The approx. 8-M-long and V-shaped hanger racks, which are hung side by side from the ceiling in the center of the store, also function as reflectors for indirect lighting, enhancing the products' symbolic appearance. The mirroring effect at both ends of the space also contributes to a sense of depth and floating sensation as if the space continues on forever. Two showcases and original skeleton speakers that were located symmetrically on the few-step-high stage and a chandelier-shaped speaker which hung overhead give the image of an altar. In front of the fitting rooms where the gate-shaped lighting was repeatedly placed, we prepared a photo shooting spot for visitors. When you look at the store area from the main street outside the building with the height difference that you almost look down on, NUBIAN's large, illuminated sign stands out in the backdrop of a vast white space.

Incorporating environmental conditions such as new audio equipment that keep consistency with existing stores and two sides facades into the space design, we considered a variety of ways for visitors to encounter the products.