TORAFU ARCHITECTS

We proposed the design plan for Roppongi Hills Mori Tower in Tokyo. Our plan included “Museum & Observatory Tickets/Information”, “MORI ART MUSEUM SHOP” on the 3rd floor, and TOKYO CITY VIEW SHOP on the 52nd floor.

“Museum & Observatory Tickets/Information”, the entrance hall of Mori Art Museum and Tokyo City View, enveloped in an organic line, became a more harmonized and brighter area by introducing more natural light. The custom-made terrazzo tiles with the embedded color chips in the center of the entrance hall give visitors a warm welcome akin to a doormat.

The space of the flagship “MORI ART MUSEUM SHOP” on the 3rd floor is now expanded, by extending the design from inside the store to the common aisle outside and drawing in visitors. The store's interior is dotted with fixtures characterized by different heights and curved lines, and the walkway plan going through the store allows for smooth traffic. A similar color tone for the base of the fixtures and the flooring made with the custom-made terrazzo tiles allows the entire space to be in a two-tone state. The lower brightness of the base lighting and focus on the brightness of the display area allow the products stand out. The soft color of furniture linoleum is the base of the color scheme and is deployed on furniture and walls as the display background of the products, adding an accent to space. The extended white exhibition wall of the adjacent Gallery to the sales floor helps to build a seamless connection that encourages traffic between the sales floor and the Gallery.

The plan for "TOKYO CITY VIEW SHOP" in the Indoor Observatory Deck area on the 52nd floor drew inspirations from a kiosk so that the small and compact shop can handle more products under the requirements for the special location of the store being on the observation aisle and with the store conditionality of switching (between opening and closing).

The box-shaped fixtures can be opened and closed like a book containing large and small exhibition stands that can be pulled out. This system enables a flexible layout and easy door closing when the store is closed. The key color, dark red, and the movable fixtures unify the spaces impression, enabling a sales floor plan utilizing the aisles possibilities.

We aimed to create a calm space to welcome the visitors while in the city’s hustle and bustle. This plan helps the visitors feel expectations towards, and the reverberations of contemporary art as a place on the line of movement before/after the experience of art appreciation.