主要用途: 展示会場構成

施工: イシマル

クレジット: グラフィックデザイン:高い山/サウンド・ライティングテクニカル:LUFTZUG/照明:遠藤照明 

所在・会場: 東京 六本木ヒルズ 大屋根プラザ

延床面積: 300m2

設計期間: 2013.08-10

施工期間: 2013.11.07-08

会期: 2013.11.09-10

写真: 阿野太一/ 繁田諭 / 大木大輔

六本木ヒルズにおいて、開催日11月10日 「いいトイレの日」にちなみ、TOKYO DESIGNERS WEEK2013での展示要素を再編集し、TOTOのウォシュレット一体形便器「ネオレスト」発売20周年のイベント会場の空間構成を手掛けた。





Principle use: EXHIBITION SITE

Credit: Graphic design: TAKAIYAMA / Sound-Lighting technical: LUFTZUG / Lightings :ENDO-Lighting

Building site: O-YANE PLAZA Roppongi Hills Tokyo

Total floor area: 300m2

Structure: Ishimaru

Design period: 2013.08-10

Construction period: 2013.11.07-08

Duration: 2013.11.09-10

Photo: Daici Ano / Satoshi Shigeta / Daisuke Ohki

We dressed an exhibition site for the 20th anniversary of TOTO’s "NEOREST", the integrated model Washlet, by revisiting elements created for the "Toilet Day" event held during the 2013 Tokyo Designers Week in Roppongi Hills.

The venue features a giant birthday cake shaped structure serving both as a cafe and stage under the theme of "Connection" decked with "NEOREST" toilets covered in 20 types of "Tokolo patterns" designed by artist Asao Tokolo using the image of air and water. Additionally, a tower made of novelty toilet paper rolls sits on top of the structure where visitors are greeted by tabletops and food carts dressed in "Tokolo patterns."

Also featured is a closed space made using opposite mirrors titled "Invisibleness" by artist Mai Miyake where poems are projected using light and shadow inside of a toilet. Located at the entrance to this space, an illustration of Mount Fuji by product designer Noriko Hashida with “Icon” as theme offers a fresh take of Japan’s iconic landmark in a bright environment bursting with natural light.

A giant toilet paper roll located over the exit prominently features three humorous poems by the winner of the 9th "Toilet Senryu" contest, which began as a celebration commemorating the sale of 20 million of Washlet units. Moreover, the poems of other contest winners can be found on regular-sized toilet paper rolls hanging from toilet paper holders fixed on the same wall. Furthermore, we created structures, such as counters made from stacked toilet paper rolls, which are full of humor by making full use of items found in toilet spaces.

By presenting in a public space all sorts of toilet-related content, such as the aforementioned stage, graphics evoking water in movement, walls featuring a checkered pattern evoking the shape of "NEOREST" toilets, and even a "Toilet Bike", these collaborative installations enable a form of communication with regular visitors, which in turn enables the celebrations surrounding the birth of the "NEOREST" toilet to reach a maximum number of people.